I talked about this on my other blog and thought I’d bring it up here also.
We write late at night and early in the morning. We put out a lot of blood, sweat, and tears. We put our hearts and souls into our books. We edit, rewrite, revise, and edit again. We ask for people’s critiques and then we write some more. With all of that and our everyday lives, when do we ever have time to market? But we do. We tweet, facebook, blog, and then tweet some more. We do free giveaways to get our books noticed and sometimes it helps and sometimes it doesn’t. What does an indie author have to do to get noticed? How do we get readers buying our books? Are we failures? Should we give up the one thing we truly love to do? No, but maybe we can put our heads together and help each other out when it comes to marketing. Do you have any great marketing tips you’d like to share? What’s worked for you? Do you market offline as well?
My friend, John Cox aka Paul Dorset is ranting over on his blog about not having enough time to market and how to reach buyers. http://blog.pauldorset.com/2012/05/being-indie-author-makes-me-want-to.html
Read his post. I’m sure all of you can relate. I know I can!
Okay so online we have Twitter, Facebook, Goodreads, Google+, blogs, and Amazon. Not to mention countless more. (If you click on any of those links you are going to find me 🙂 How’s that for marketing! )
We tweet, do shout outs, and retweet. We do blog hops, awards, giveaways, guest posts, interviews, and reviews. We write short stories for collections with other authors to help charities and give people a small taste of our writing styles. Want to be a part of a short story group? Click here Phew…I’m tired just from writing that all out! We do this for ourselves and others and hope others do the same for us.
So is there a magical way to market? What all do you do?
How about offline? What have you tried? Here are a few ideas I’ve tried and a few I think I will try. What do you think?
I put together a couple of gift baskets with coffee, tea, chocolates, candles, and two of the short story books, and hand delivered them to my dentist office and my mail lady at Christmas.
I’ve also given copies of my books to the ladies at my credit union.
A couple of your books here and there won’t break the bank and can help get the word out. Try leaving one at your hairdressers, or doctor’s office. Give one to your favorite teller at the bank, or one to your waiter when you dine out. A few books handed out here and there will most likely get shared with others. Make sure you have links, printed inside, to where they can find out more about you and be able to check out more of your writing.
Do you have business cards printed up? I don’t at the moment, but in the near future. Check out Vista Print for reasonably priced marketing aids. In my area many people place their business cards on the windshield of cars in parking lots. I have found that the small magnetic business cards are great for placing on the car doors, right above or below the handle. (Haven’t done this for my books yet, but used to do this for my gift basket business)
How about bookmarks with a picture of your current novel and a excerpt printed on it? Don’t forget to have a link where they can find you! These can be handed out just like business cards. Leave a couple on the counter at the post office, the doctor’s and dentist’s offices! Find bookmarks here These are blank and you create your own using whatever you want them to say. (Tip: To keep the cost down you don’t have to use the vinyl sleeves with them.)
Someone mentioned a magnetic sign for your car door on my other blog.
Or using tempera paint you could write your twitter name on the back window of your car. 🙂
Okay those are some ideas. What’s yours? How do you Market?